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Anne Duke Design: P. F. Chang's

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P. F. Chang's

A first of its kind, the P.F. Chang's mobile app challenged the convention of restaurant applications, weaving experience into every interaction. Users can traditionally browse the menu, or discover dishes based on their Chinese zodiac sign before placing their order. Fortune cookie mad lib puzzles provide entertainment to guests as they wait to be seated. Plus, users can easily find restaurant locations, make reservations and purchase gift cards — all this functionality wrapped into a loyalty program to reward guests for frequent dining. 

Lead Designer
Rockfish Interactive

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Best Restaurant Mobile Application
IAC Awards
2012

Silver
W3 Awards - Mobile Applications, Shopping
2012

Silver
W3 Awards - Mobile Applications, Services
2012

Silver
W3 Awards - Mobile Applications, Business
2012